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Selling your home this Halloween season? That can be spooky, but toning down the decorations goes a long way to a quick sale.

October 4th, 2011

And so it begins with Halloween–the holiday season when home decorations, both outdoor and indoor–proliferate through the new year. If you home is on the market now, you can still bring out the decorations, but with some cautions.

Curb appeal is the first step to entice buyers through the front door. First impressions alone can sell your home. Little goblins and ghosts are accompanied with parents who may be in the home buying frame of mind. Be prepared to make the most of your curb appeal by toning down the decorations, especially for Halloween, so that potential buyers can actually see your home. Here are some helpful tips.

Safety first. Always. Keep the walk in front of and to your home clean and debris-free. Make sure the walkway is well lighted to avoid accidents. This Halloween, go more for the fall look with pumpkins and flowers rather than a collection of screeching bats, frantic witches, and lose that yellow caution tape. You’re selling a home, not a disaster site. And, no towering, spooky inflatable lawn ornaments. Please.

You’ve had all of your windows washed, right? Let the light in. This year, avoid taping paper decorations to your windows. Turn the lights on and create a warm autumn atmosphere inside your living room. This cozy tableau will help buyers see themselves sitting by the fire.

Decorations do not linger. The day after Halloween, take down all decorations. It’s back to staging the best curb appeal possible. Sellers who leave decorations up long after the “sell by” date can be perceived as not caring much for their property.

The day after the decorations go down, check your property for trash, trampled flowers and stray candy. Freshen your landscape again–trim bushes, rake leaves, wash the driveway and add a beautiful autumn wreath on your front door.

Even though you may be known in your neighborhood for the biggest, spookiest, rockin’ Halloween decorations, keep in mind you can do that all over again next year in your new home. This year is all about attracting buyers.

Selling your home during the fall season requires patience

November 1st, 2010

Sprucing up your home’s exterior and curb appeal will go a long way toward welcoming a buyer

Buyers and sellers should not be deterred just because fall and early winter are considered slower for real estate sales. People do buy homes now and astute buyers know this is the time to purchase very special deals. Fall home sellers can make a favorable impression by enhancing curb appeal and making appealing to the buyer’s senses. Fall selling tips include:

Keeping your lawn in shape. Summer may be recent history, but buyers want to see your lawn’s potential. Re-seed bare spots, rake fallen leaves and replace faded summer flowers with colorful fall plantings, such as mums and pansies that have been hybridized for fall and early winter blooms.

Exterior street appearance is vital. We are a bit past the brilliant autumn foliage so your home becomes more exposed and the exterior appearance is extremely important. Cleaning gutters and downspouts shows potential buyers that you are serious about home maintenance. Chipped exterior paint and discolored siding will be more apparent; a good power washing is in order with some paint touch up. Also, make sure outdoor lighting is bright and shiny–you may be showing your home in the dark and the potential buyer should feel safe.

Pictures say it all. If your home was originally put on the market in the spring or summer, take new fall shots for your real estate agent’s website. You don’t to seem dated or indifferent to a sale.

Bring the natural light in. Buyers want a sense of openness, cleanliness and space. Wash all your windows and open the drapes for maximum exposure to the outdoors. A gloomy inside just doesn’t make the buyer feel inspired. Add a few fall decorations too, but hold back on those fake plants and leaves.

Understand the buyer’s mindset. You may encounter homebuyers who will come in with an unacceptably low bid because they think fall sellers are eager to sell. Depending on what you need, deal with these potential buyers accordingly and work to find a mutually agreeable price if that is possible.

Flexibility is the key. Selling a home this time of the year means a certain amount of flexibility. Working with your buyers will help with a sale. Be prepared to show your home at any reasonable time and hold open houses. Also consider paying closing costs and pitching in with minor repairs.

While fall isn’t the easiest time of the year to sell, with some flexibility and negotiation, both the seller and buyer can experience a positive sale.

Cleaning For A Reason helps women in treatment for cancer have sparkling clean homes

August 23rd, 2010

Through local cleaning and maid service partners, the Foundation relieves cleaning chores so women can focus on getting well.

Housework can be drudgery in the best of times, but for women being treated for cancer, the task can be insurmountable. Fortunately help is out there. The Cleaning For a Reason Foundation is dedicated to easing the housekeeping chores as women undergo treatment. Working with local cleaning and maid companies, the Foundation provides cleaning services once a month for four months.

Participating cleaning companies in the St. Louis area include Marvelous Maids, O’Fallon; Dee’s Cleaning Service, St. Charles; Green Angel Cleaning Service, St. Louis; Home Cleaning Centers of America, St. Louis-Midtown-South; and Go Green Clean in Webster Groves.

Founded in 2006 by Debbie Sardone, a 29-year veteran of the cleaning industry, the organization has provided more than $500,000 in free cleaning services. What a wonderful mission this group and affiliated cleaning services have taken on. By offering to help women in treatment, we see direct, immediate assistance to make their lives easier and more normal during a very difficult time.

If you know of a woman who would qualify, go to the Cleaning For A Reason website to help her begin the application process. While the Foundation does have sponsors, including Hoover and Allstate, donations are still needed to expand cleaning services. You may go here to help even more women being treated for cancer to have clean homes!

Going green with remodeling projects increases your home’s saleability

February 16th, 2010

Earth friendly flooring, wallboard, insulation and roofs can bring in more potential buyers and do some good for the earth we live on.

As the selling season comes into sight, plans should be underway to spruce up your home with some remodeling projects. Last time we talked about small projects that have the best return dollar-for-dollar, such as changing out the tile in the kitchen and bath, re-facing cabinets and installing energy efficient appliances.

Making those improvements with earth-friendly materials will take your results to a higher level. Green materials have both financial and safety advantages.

Insulation is a must and most homes are under insulated. Natural based insulation is very popular now, such as recycled newspaper or cotton fiber, including recycled denim pieces. This insulation is soft, easy to handle and is treated to be fire resistant. There is no formaldehyde or other chemicals added to the product.

Wallboard can be a mold magnet, but by using gypsum, which has a moisture-resistant core, mold is no longer a problem. And, gypsum wallboard helps to maintain healthy air inside.

Heat rises–to the roof. In addition to quality insulation on the inside, a cool metal roof on the outside can save up to 30 percent on cooling bills. The metal roof lasts twice as long a conventional roof, and is resistant to fire, wind and hail.

Going green with flooring is another important factor in home remodeling. Linoleum is an excellent choice now. Yes, linoleum, but this product is far different than the linos in the 1950s kitchens of the past. The new linoleum is made from linseed oil, rosin, wood flour cork flour and limestone, all renewable resources and by-products of other manufacturing processes. This flooring is beautiful, designer-friendly and requires no major cleaning techniques.

To learn more about ways to live a greener life, check out the EarthWays Living the Green Life at the Missouri Botanical Garden. This interactive exhibit, which runs through March 14, is included in the Garden admission.

Written by Myra Vandersall

Kitchen, bath remodeling projects add resale value

February 9th, 2010

Whether you’re moving on or staying put, minor face-lifts will freshen a home.

Here’s a true story. Our friend Dan was getting his house ready to sell. The screen in the front door had a hole for, oh, three years running. He took the screen to the hardware store, had it fixed and reinstalled it that afternoon. Looking at his new screen door, Dan wondered why he didn’t do this easy fix three years ago.

Most of us have those little, nagging projects that we’ll take care of next weekend, but the weekends fly away and all of a sudden, if you decide to sell your house, they add up. Even if you’ll stay put for a while, projects big and small will have a financial impact for eventual resale.

Kitchen and bath upgrades still have good returns, according to Remodeling magazine’s latest cost vs. value analysis. A kitchen remodel has the potential to recoup 78.3 percent on the initial remodel investment. However, this return is based on minor upgrades, not a total kitchen renovation. Upgrades include energy efficient appliances, cabinet re-facing, new countertops, resilient flooring and a quality sink and faucet. These types of changes present the kitchen as fresh and well cared for.

Bathrooms also bring a good 71 percent return. Again, it’s freshening up what you already have, not necessarily going the addition route. Buyers like jetted tubs, stylish countertops with upgraded sinks and faucets, and new tile. Even re-grouting, sealing and caulking the existing tile will go a long way to impress a potential buyer.

Some of these projects might fall under the do-it-yourself category, but hiring a contractor to do the work efficiently and according to code is a smart idea. So, where to start? Personal references are very reliable and you can see the final work. Check with the local professional homeowners and builders associations, plus the Better Business Bureau for any complaints.

When you have selected a contractor, ask for documentation that the contractor has the required licenses, insurance, lien protection and workers’ compensation. You also want to know who will do the work and if the contractor is subcontracting some of the project.

Whether you are considering selling or staying, do the projects for yourself so that you may enjoy your home’s fresh new look.

Next time we’ll explore ways to go green for the face-lift project. Green makes sense and cost-effective now and in the future.

Check out our remodeling returns information.

Written by Myra Vandersall